Top 5 Personalization Apps on Android in Brazil in Q2 2023

During the second quarter of 2023, the top 5 personalization apps on the Android platform in Brazil displayed distinct trends in downloads and active users. Here’s a closer look at their performance based on Sensor Tower data.

Girly Wallpapers saw a fluctuating download trend throughout the quarter. The app started strong with 81K downloads in the last week of March, peaking at 98K in mid-June. However, it experienced a decline in active users from 251K to 210K by the end of June. Revenue peaked at $19 in the last week of March but remained negligible for the rest of the quarter.

Wallpaper Center - Live, 4K HD, a newer entrant, displayed significant growth. Starting from 29K downloads in late May, it surged to 413K by the end of June. Active users mirrored this growth, beginning at 10K and reaching 546K in the same period. This app did not generate revenue in this quarter.

ThemeKit - Themes & Widgets had a steady increase in both downloads and active users. Downloads rose from 46K at the end of March to 92K by mid-June. Active users also increased from 91K to 193K by the end of June. Revenue saw a gradual rise, peaking at $46 in mid-June.

Launcher OS exhibited a mixed trend in downloads, starting at 73K in late March and peaking at 84K in early April before stabilizing around 64K by the end of June. Active users consistently grew from 195K to 261K over the quarter. This app did not report any revenue.

JoyHome showed a remarkable increase in downloads, from 22K in early April to 147K by mid-June. Active users followed a similar upward trend, rising from 10K to 168K in the same period. Like several others in this category, it did not generate revenue during this quarter.

These trends provide a snapshot of the performance of top personalization apps in Brazil on the Android platform during Q2 2023. For more detailed insights and data, visit Sensor Tower.